Business Development Representative

Job description

Toshiba Global Commerce Solutions is seeking a Business Development Representative. The Business Development Representative (BDR) plays a critical role as the first point of contact in the sales process, creating a strong first impression of Toshiba with prospective customers. This role is responsible for generating and qualifying high-quality leads, developing early-stage opportunities, and transitioning them to Sales for closure. The BDR partners closely with Account Executives, Sales Leadership, and Marketing to identify and engage target accounts using modern methodologies such as Account-Based Marketing (ABM), Conversational Selling, and Social Selling. Key Responsibilities: Preparation & Readiness: - Research target accounts, key stakeholders, and industry segments (with a focus on retail). - Identify decision-makers and develop targeted outreach strategies. - Build informed, customized engagement plans to position Toshiba solutions effectively. - Leverage contact lists from Sales and Marketing to drive demand generation activities. Cross-Functional Collaboration: - Marketing: Partner to identify and act on leads generated from campaigns, events, and programs. - Sales: Align...