Advertising Manager

Job description

The Advertising team oversees all advertising for Con Edison and our subsidiary, Orange & Rockland. Our team is responsible for 30+ campaign launches every year. We support not only our largest corporate efforts, but also customer and gas ops, energy efficiency initiatives, and the adoption of EVs. We are looking for someone to join the team as a Advertising Manager. This unique role will work cross-functionally to assist with creating targeted advertising campaigns that will educate and engage customers about Con Edisons initiatives and programs. You will also be a critical stakeholder in the development of tactical media campaigns including media strategy, execution, reporting and campaign optimization. You will also work across the entire marketing and communications team, engaging colleagues focused on social media, media relations, regional community affairs, advocacy and other disciplines to ensure our advertising campaigns support our broader communications strategies and tactics. Core Responsibilities: - Manage campaign launches from initial briefing, to strategy, from concepting to production, and from media planning to execution, and reporting. - Manage a Sr Specialist wi...