Strategic Marketing Manager

Job description

POSITION SUMMARY: Th e Strategic Marketing Manager is responsible for developing comprehensive programs that will drive measurable market growth for ERS and HVM. This role is responsible for identifying the appropriate segmentation and targets for growth, executing the marketing strategies needed to build awareness and capture sales opportunities, and collaborating with the Sales and Operations to pursue these growth opportunities. This role will also need to deliver against budget targets and measure and report on program KPIs. RESPONSIBILITIES: ​ ​ The ideal candidate will have a deep understanding of the marketing lifecycle from market analysis to planning to execution. This role demonstrates a collaborative approach between sales and marketing and is designed for an innovative self-starter. The key responsibilities of this role include: - Conduct market and competitive research and analysis to establish marketing strategies and new growth opportunities - ​Develop market segmentation and positioning for areas of focus - ​ Develop service offering s to capture market opportunities - ​ Develop and execute go-to-market plans that deliver against specified business results and reven...