Senior Manager, Digital Strategy - Basket Building (Sam's Club)

Job description

Position Summary... We are seeking a Senior Manager of Basket Building to drive increases in Average Order Size (AOS) and Average Order Value (AOV) across Sam’s Club eCommerce. This leader will own the strategy and execution of initiatives that encourage members to add more items to their carts, increase basket value, and improve overall shopping efficiency. What you'll do... - Own end-to-end strategy to increase AOS and AOV across digital channels - Identify and scale high-impact basket-building tactics (e.g., cross-sell, upsell, bundles, subscriptions, thresholds) - Partner closely with Product, Merchandising, Marketing, and Data Science to deliver cohesive experiences - Leverage data to identify member behavior patterns and unlock incremental basket growth opportunities - Define, test, and optimize site experiences (PDP, cart, checkout, post-purchase) - Build and prioritize a roadmap of experiments with clear success metrics - Drive alignment across senior stakeholders and influence roadmap prioritization - Monitor performance and report on key KPIs, including AOS, AOV, attach rates, and conversion impact Qualifications: - 6–10+ years in eCommerce, digital product, merchandising...