JobMesh

Manager, Media - Programmatic Display

The Home Depot · Atlanta, Georgia, US

With a career at The Home Depot, you can be yourself and also be part of something bigger. Position Purpose: The Manager, Media oversees all aspects of tradi...

Job description

With a career at The Home Depot, you can be yourself and also be part of something bigger. Position Purpose: The Manager, Media oversees all aspects of traditional and digital investments for national and regional advertising and is a key influencer on corporate omni-channel strategy. Responsible for working with key stakeholders and business/initiative leaders across the enterprise to understand specific customer, business and communication goals as well as oversee the creation and execution of omni-channel plans within the context of the overall marketing mix. Analyzes industry trends, channel results and business environment to improve strategies and plan recommendations. Manages omni-channel budget and supports channel measurement, results reporting and insights. Helps direct agency planning, buying and activation for areas of responsibility. Key Responsibilities: - 10% Budget Management - Budget management and stewardship of omni-channel investments - 15% Channel Expertise - Partner with omni-channel partners, key stakeholders and business/initiative leaders across the enterprise to develop channel recommendations that support key customer, business and marketing goals and obj...