Senior Marketing Manager, Regional Marketing

Job description

About the role Reporting directly to the Head of Regional Marketing for the UKI, you will collaborate across the business to develop and execute regional customer and promotional strategies. This high-impact role will be supported by a Marketing Manager and partner with cross-functional teams (Insights, Media, CRM, Commercial, Finance, Tech and Data Science). You will be responsible for strategic planning, establishing robust test-and-learn frameworks, and proactively uncovering growth opportunities through performance analysis and market trends. What you'll be doing: Strategy Development: Partner with the Head of Regional Marketing to define and implement regional strategies. You will focus on deeply understanding customer needs and how local media, promotions, and value propositions strategically influence customer behaviour and drive ROI, while leading on trade-offs based on urgency and impact. Execution: You will work with the Marketing Manager to execute the strategy and ensure technical, reporting, and targeting foundations are in place for best-in-class execution and relevant customer communication. Stakeholder Management: Act as the bridge between central and local teams (i...