Marketing Operations Consultant, Specialist

Job description

As the Marketing Campaign Strategist on the Campaign Strategy and Audience Management team, you will be responsible for partnering with our Product Owners, Marketing Managers, and Analytics teams to help provide guidance and expertise around identifying the most optimal solutions for campaign targeting, channel strategy, and segmentation. You will have experience aggregating, manipulating, and analyzing data while also strategizing around the implementation of data driven analytics for targeted Personal Investor (PI) Marketing initiatives. Responsibilities: Leverage tools such as Redpoint Interaction (RPI), Adobe Experience Platform (AEP), SQL, and Python to aggregate, analyze, and activate data for targeted marketing audiences (proficiency in one or more required). Balance strong technical skills (data aggregation, analysis, and manipulation) with consultative skills, including strategic advising, prioritization, stakeholder communication, and effective time management. Provide thought leadership and strategic guidance on campaign targeting, segmentation, and channel strategy, using data‑driven analysis to support marketing and business goals. Partner closely with Marketing stakeh...