JobMesh

Media and Search Lead

Barclays · Edinburgh, Scotland, GB

Job Description Purpose of the role To formulate media strategies to deliver against brand and marketing plans, optimising media budgets and spend against co...

Job description

Job Description Purpose of the role: To formulate media strategies to deliver against brand and marketing plans, optimising media budgets and spend against commercial targets, through well executed media plans, robust measurement and evaluation Accountabilities: - Develop a comprehensive media strategy aligned with objectives, leveraging multi channels to maximise brand visibility, customer and revenue generating metrics. - Plan and implement media campaigns across channels, including traditional and digital channels . - Management of budget and resourcing initiatives across multiple channels and campaigns, where applicable. - Building and maintenance of relationships with media partners, including if applicable securing advantageous terms for media placements and the negotiation of rates and contracts. - Measuring the effectiveness of media, providing insights for continuous improvement and demonstrating ROI. - Development of reports and presentation to communicate key findings on media performance metrics and trends to relevant senior stakeholders and internal teams. - implementation is different to management, please can you change back to implementation . Vice President Expecta...