Head of E-commerce

Job description

If you are driven by performance, product and fan experience, and you enjoy owning things end‑to‑end, this is the opportunity for you. If you love turning data into growth, ideas into products, and communities into customers — while working at the intersection of commerce, brand and culture — you’ll feel at home in this role. What you will do: You will own the end-to-end performance and experience of the e-commerce channel , with full accountability over store, funnel, conversion, margins and roadmap. Working closely with CRM & Audience Development and Label / Physical Commercial teams , you will drive growth, elevate the customer journey and lead the development of exclusive e-commerce products, drops and fan-first initiatives . Your focus will be on: - Defining the e-commerce strategy and roadmap aligned with business goals - Owning commercial KPIs (revenue, margins, ROI, contribution margin) and optimizing product mix - Managing budgets across acquisition and retention channels - Optimizing the e-commerce platform (Shop, PDPs, bundles, promos, pre-orders, drops) with a strong CRO & SEO mindset - Monitoring performance and funnel metrics (GA4, conversion, AOV, CAC/ROAS, retention...