JobMesh

Account Manager (MRI-Simmons Commercial Partnerships & Media)

NielsenIQ · New York City, New York, US

Company Description R26_0008326 Location: New York, NY (US role, candidates must reside in US at time of application to be considered for this role) Who We A...

Job description

Company Description R26_0008326: Location: New York, NY (US role, candidates must reside in US at time of application to be considered for this role) Who We Are: MRI-Simmons is an established brand that is aggressively reinventing itself through investments in technology and people. Widely recognized as the leading consumer insights company, MRI-Simmons measures consumer preferences, attitudes, and behaviors. MRI-Simmons is co-owned by GfK and SymphonyAI Group, with GfK as the majority partner. In 2023, NIQ combined with GfK, bringing together the two industry leaders with truly global reach and operations in 100+ markets, covering more than 90% of the world's population. What We Do: MRI-Simmons measures consumer preferences, attitudes, and behaviors. We do this by collecting data through surveys and passively measured data in a way that is representative of the general population, applying data science and making sense of consumer data through enterprise-grade software. Marketers and media companies then use MRI-Simmons data and technology to develop marketing strategies, consumer segmentation schemes and media activation approaches. The MRI-Simmons Insights Product is a consumer...