Strategic Lead Paid Search (f/m/d) | 100% Remote | Full-time or Part-time

Job description

As an independent digital marketing agency with our own proprietary technology, we don’t view Paid Search in isolation, but as an integral part of modern growth strategies. As a Strategic Lead Paid Search (f/m/d) , you will take ownership of the strategic direction of our entire Paid Search practice. You will develop future-proof search strategies, define best-in-class standards, and ensure that testing, learning, and continuous improvement are embedded in our day-to-day work. You’ll operate in an international, remote-first environment with real strategic ownership and impact. Aufgaben: Your Responsibilities: - Own the strategic direction of complex Paid Search setups and international client accounts - Develop and evolve cross-channel Paid Search and full-funnel strategies - Lead and prioritize operational initiatives with a clear focus on impact, scalability, and sustainability - Establish and continuously improve a strong testing and learning culture within Paid Search – including clear hypotheses, structured testing, and systematic derivation of insights - Ensure that new ideas, formats, and platform features are continuously evaluated, tested, and refined - Provide strategic...