Marketing - Retail Marketing Manager

Job description

RETAIL MARKETING MANAGER: Develops the necessary strategies and programs required to attract and engage consumers, reach/exceed financial goals and build the Clarks brand by driving traffic, revenue and maximizing efficiencies within the retail marketing channel. Plan, execute and evaluate the effectiveness of marketing programs to deliver revenue growth and exceptional consumer experience. The successful individual will possess the following characteristics: clear and concise communication skills, strong attention-to-detail and ability to manage a project from inception to completion, and a can-do attitude. Individual should look for ways to bring fresh ideas to retail marketing to excite consumers and drive consistent traffic to our owned and operated stores. What You'll Do: opportunities ensuring they fall within financial budgets. - Partner with the Director of Marketing and VP of Retail to develop and activate the retail marketing strategy. - Develop programs to drive traffic and sales to Clarks Americas full-price and outlet stores with a focus on digital tactics. - Look for ways to incentivize our loyal Clarks consumers through our in-store loyalty program. Develop programs...