Senior Marketing Data Architect - Remote
Experian · US
Company Description Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a...
Job description
Company Description Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries. Job Description: Overview: We're looking for a professional with expertise in digital analytics, data integration, and marketing attribution. You will help our team migrate from Adobe Analytics to Customer Journey Analytics (CJA) and build our foundational Adobe Experience Platform (AEP) implementation. You will report into the Sr. Web Marketing Director. Responsibilities: - Lead the integration of customer data across web analytics, CRM, marketing automation and related platforms. - Architect and manage the migration from Adobe Analytics to CJA, ensuring seamless data flow and reporting. - Collaborate with Adobe and team members to establish and improve our AEP foundation. - Build a marketing attribution model using AEP and CJA insights. - Guide communication between business an...