Group Product Marketing Manager - Students

Job description

The Opportunity Adobe is seeking a strategic and visionary Group Product Marketing Manager to lead the Student business. This role will build the long-term vision, positioning, and growth strategy that establishes Adobe Acrobat and Express as an essential productivity and creation platform for students. This is a highly cross-functional leadership role at the intersection of Product, Growth, Brand, and Partnerships. You will operate with a GM mentality, setting strategic direction, influencing roadmap priorities, and driving end-to-end go-to-market execution for student-focused experiences and launches. What You’ll Do: Define and articulate the multi-year vision including where we play, how we win, and how we differentiate for 16–24-year-old audiences. Lead end-to-end go-to-market strategy for new student features and experiences — from concept validation through launch and scale. Partner closely with Product and Design to develop roadmap priorities and ensure we are building experiences that solve meaningful student workflows. Develop audience segmentation and lifecycle strategies grounded in deep insight into Gen Z and emerging Gen Alpha behaviors. Establish clear, compelling pos...