Senior Marketing Manager - Full Time

Job description

Description Reporting to the Director of Marketing, the Senior Marketing Manager leads the development and execution of marketing strategies for Gas South District events, with a primary focus on Gas South Theater and select Arena shows. The role oversees marketing performance from announcement through event, driving ticket sales, maximizing revenue, and optimizing campaign effectiveness. The Senior Marketing Manager works cross-functionally with booking, sales, and internal teams, while serving as the primary marketing contact for promoters and external partners. This role also provides guidance to the Content Manager and Marketing Coordinator to ensure strong execution across all campaigns and consistency in brand messaging. Requirements: Include the following. Other duties may be assigned. - Lead development and execution of marketing strategies for Gas South Theater events and assigned Arena shows. - Manage show marketing plans from announcement through event, including positioning, targeting, and campaign strategy. - Serve as primary marketing lead for event promoters, ensuring alignment on strategy, creative, budgets, and performance goals. - Partner with booking, sales, and...