Product Marketing Specialist (f/m/d)

Job description

With us, you will join a "Big Small Company": Big enough to be international and small enough to have an impact in every role. We invite you to rethink our ways of working to create the Perfect Flow, for people, products, processes and your career. We are looking for a: Product Marketing Specialist (f/m/d) to a new position within the Group Marketing Product and Brand Experience team. As Product Marketing Specialist, you turn product capabilities and innovations into clear, compelling, and customer‑centric value propositions. You ensure product stories are consistent, market‑relevant, and aligned with our brand – across the entire product lifecycle, from development to launch and beyond. In this role, you will be responsible for Create product positioning, value propositions, and core messaging for assigned product areas Represent Marketing in the NPIP (New Product Introduction Process) , ensuring customer and market insights guide development and launch readiness Lead go‑to‑market planning and execution together with SBUs and cross‑functional partners Ensure high-quality, complete, and consistent product marketing assets across channels and markets Translate technical features int...