Senior Strategic Insights Lead (x2)

Job description

Job Description Position Overview: Deliver customer and market insights effectively and efficiently to the business units (BUs) to enable better decision-making and execution through performance monitoring and cross-functional working, delivering integrated promotional strategies that optimise the customer experience and drive business performance. A member of a highly skilled team with greater customer and brand understanding, consulting as a business partner to inform strategic direction and effective tactical implementation. Key Responsibilities: Strategic Planning: - Strategic planning to support multiple franchises/indications. National/Regional/Local Customer/ Patient Mapping, persona development and Profiling - Lead the Business Questions process: work cross functionally to feed data gaps into the DHH annual roadmap - Resource planning, horizon scanning, go to market modelling including segmentation, targeting and salesforce planning from data already available to the market. - Deliver clear data-evidenced strategic recommendations to the business to support continuous improvement from a patient, revenue and customer experience perspective - Develop and maintain robust, insig...