Head of Marketing - AlphaTauri

Job description

Company Description Do you want to drive and execute our comprehensive marketing strategy, integrating creativity, partnership management, consumer insights, and business growth? Then this is for you! This role requires a high degree of responsibility and self-motivation to achieve business objectives while maintaining global brand consistency and ensuring seamless alignment with the headquarters’ management team . The position also requires a broad understanding of both the fashion and sports industries, with the ability to fuse both worlds effectively. Job Description: Brand Marketing Strategy: This role involves leading and executing the brand’s marketing strategy by integrating creativity, partnerships, consumer insights, and business growth initiatives in collaboration with the Global Head of AlphaTauri. Responsibilities include developing tailored product value propositions and benefit narratives for various markets, as well as crafting impactful materials for internal and consumer audiences. Strategy Implementation: The implementation of the marketing strategy across all relevant channels will be a key responsibility, ensuring alignment with business objectives. This include...