Service Marketing Manager - MR

Job description

Job Title Service Marketing Manager - MR Job Description: As a Service Marketing Manager within MR Services, you are responsible for implementing service marketing strategies and plans to develop and promote propositions based on strong customer, consumer, and people insights. You play a key role in bringing customer centricity into the organization and oversee activities such as market research, marketing communications, proposition development, and activation. You measure effectiveness and continuously adapt marketing and go-to-market strategies to meet business priorities while leading and developing a team of marketers. Your role: Develop and implement comprehensive marketing plans tailored to key customer segments, aligned with business and sales priorities across the portfolio. Drive customer, consumer, and people centricity by leveraging insights to shape propositions, communications, and marketing strategies. Collaborate cross-functionally to ensure alignment within the integrated planning cycle and adapt strategies to long-term business objectives. Lead demand generation strategies and campaigns, monitoring performance and optimizing targeting, engagement, and conversion r...