Integrated Product Marketing Manager

Job description

Job Posting End Date: June 08 Who are we?: We’re a specialist employee benefits provider, striving to create healthy, happy workplaces. As part of the international Unum Group, we’re on a collective mission to help the working world thrive. The role: What will you be doing?: 13 Integrated Product Marketing Manager Hybrid – 3 days a week in Dorking office What will you bring?: We are looking for a Integrated Product Marketing Manager to shape and deliver product marketing strategies across the entire customer journey, from prospecting and acquisition through to engagement and long-term retention. This is an influential role where you will work closely with stakeholders across the business to ensure product marketing strategies are insight-led, commercially robust and aligned with wider business priorities. Key Responsibilities: - Lead integrated product marketing plans across the full customer lifecycle, from acquisition to engagement and retention. - Own a digital-first approach to product marketing enablement, leveraging online platforms and UX principles to drive customer engagement and product adoption. - Embed data-driven decision-making by using market research, customer insig...