Paid Media Strategist-Senior Associate -Acquisition Marketing

Job description

The Consumer Bank Marketing Acquisition team is responsible for developing and leading integrated marketing campaigns designed to profitably acquire primary bank relationships and grow share of wallet. As a Paid Media Strategist-Senior Associate on the Acquisition Marketing team, you will support and manage customer acquisition campaigns designed to drive new-to-bank household growth through paid advertising channels. You should be a data-driven performance marketer, and you will support and manage paid advertising campaigns designed to drive new-to-bank, profitable household growth (TV, Connected TV, Streaming Audio, Paid Social, etc.). In this is a high-visibility role you will have significant interaction among cross-functional teams and leaders. You will coordinate multiple campaigns running concurrently, managing audience overlap, message alignment, channel availability, and execution resources. You also will help senior strategists develop ad campaigns, forecast performance, analyze media metrics, and identify optimization opportunities to deliver effective results against business targets. Job responsibilities: - Contribute to data-driven, strategic marketing plans that prod...