Senior PPC Specialist

Job description

Avis Budget Group Contact Centre is looking for a motivated Senior PPC Specialist to develop the PPC strategy for Avis Budget Group for your allocated region. The role will require you to own and manage PPC for different markets and conduct the usual aspects of any PPC role to drive performance such as SQRs, improving ads & extensions, monitoring performance and general maintenance. You will also have the responsibility of running and developing the strategy for Bidding, Audiences, GDN, YouTube & Demand Gen. As part of the role, you will also be required to work closely with local marketing teams to tailor PPC and on-site strategy for your allocated region. What we are looking for: · 2+ years of hands-on experience in paid search, managing campaigns in Google Ads and Microsoft Ads · Proficiency with bid management tools like Google Search Ads 360, Marin or Skai. · Deep understanding of automated bidding. · Expertise in AB testing & optimisation. · Solid experience with SQRs and keyword optimisation · Native or fluent in English and one of the following languages would be an advantage: French, German, Portuguese, Swedish, Norwegian, or Danish. · Strong reporting & analytical skills....