CRM Executive, Selfridges Manchester
CHANEL · Manchester, England, GB
YOUR ROLE @CHANEL As a CRM Executive, you will act as the key link between Marketing/CRM team and the boutique, centralising and coordinating CRM activity wh...
Job description
YOUR ROLE @CHANEL: As a CRM Executive, you will act as the key link between Marketing/CRM team and the boutique, centralising and coordinating CRM activity while embedding a strong clienteling culture across the team. You will support Fashion Advisors in building long ‑ term, meaningful client relationships by translating data, insights, and marketing strategy into practical, actionable routines on the shop floor. Reporting into Boutique Management, you will play a hands ‑ on role in driving CRM adoption, raising capability across digital tools, and ensuring a consistent, elevated client experience aligned with CHANEL standards. WHAT IMPACT YOU CREATE AT CHANEL: Boutique CRM Action Plan & Performance · Develop (with Boutique Director) and take ownership of the Boutique CRM Action Plan, aligned with both core and boutique‑specific objectives including client recruitment, retention, reactivation, conversion and upgrading. · Regularly review Power BI dashboards to identify client insights and performance trends, sharing clear actions with Boutique Management. · Attend monthly CRM/Marketing catch‑ups to review performance, identify opportunities, and refine the CRM action plan. · Parti...