Digital Marketing Specialist

Job description

The mission of the University of St. Augustine for Health Sciences is the development of professional health care practitioners through innovation, individualized, and quality classroom, clinical, and distance education. GENERAL SUMMARY: The Digital Marketing Specialist supports the planning, execution, and optimization of paid digital marketing campaigns for the University of St. Augustine for Health Sciences. This role works closely with the Executive Director and serves as the internal point person for paid media operations and performance - monitoring performance and budgets, ensuring campaigns are accurately tracked, managing forms and targeting constraints, and translating performance insights into actionable recommendations. They will also assist with the design and implementation of CRO tests and lifecycle campaigns in Marketo, in partnership with the larger marketing team. This position will act as a champion for digital marketing and use the digital space to build brand awareness and enhance the marketing pipeline. Working with related internal clients, the Digital Marketing Specialist coordinates and oversees work with external agencies and internal faculty and staff par...