Senior Brand Manager

Job description

Location: Canada (Hybrid – 2-3 days a week on-site at our downtown Toronto Office) Reporting to: Head of Marketing - Canada Compensation: 140-150K CAD Base Salary: About the Role: The Senior Brand Manager will own the end ‑ to ‑ end brand strategy and performance for Becel and new categories/brands in the Canadian market. This role is accountable for driving sustainable growth through strong brand equity, innovation, consumer ‑ led marketing, and flawless execution across the marketing mix. You will act as the brand general manager, partnering closely with cross ‑ functional teams (Sales, Insights, R&D, Finance, Supply Chain, and Global Marketing) to deliver against commercial, brand, and purpose objectives. What You'll Do: Brand Strategy & Performance: - Own the long ‑ term brand strategy and annual brand plans for Becel and new category/brands, aligned with global brand direction and local market needs - Lead P&L input, volume forecasting, and brand investment decisions in partnership with Finance and Sales - Track and optimize brand performance through KPIs, including penetration, equity, market share, and ROI Consumer & Market Leadership: - Be the consumer advocate, leveraging...