Vice President, Integrated Marketing
Hello Sunshine · New York City, New York, US
Are you a highly creative and self-motivated VP of Integrated Marketing interested in changing the narrative for all women through best-in-class commercial m...
Job description
Are you a highly creative and self-motivated VP of Integrated Marketing interested in changing the narrative for all women through best-in-class commercial marketing programs? Hello Sunshine is hiring for a Vice President of Marketing to continue to elevate our brand and our work through premium, engaging content and experiences that deliver impact for our advertising partners. This role is pivotal and will lead all marketing programming for Solar - a social and creative agency and brand partnership team built upon Hello Sunshine’s expertise in female-centered and premium storytelling, brand building, and community cultivation. This role will oversee a high-performing integrated marketing team and will be responsible for all tentpole program development and activations, go-to-market materials and storytelling, insight led proposal/pitch development inclusive of visual expression, pricing, packaging, and influencer marketing efforts. Proposals, campaigns and media plans will leverage Hello Sunshine IP and DTC Businesses (e.g. Reese’s Book Club, The Home Edit, The Hello Sunshine Collective, Shine Away, The Bright Side podcast, Influencer marketing) and need to meet client needs and d...