Digital Marketing Director

Job description

Role Overview Myriad Genetics is seeking a Director Digital Marketing to lead its centralized digital marketing function across the enterprise. This role owns the strategy, execution, and optimization of all digital demand-generation and performance marketing activities across Myriad’s product portfolio, including Health Management, Precision Oncology and emerging growth platforms. Operating within Myriad’s centralized marketing model, this leader will run the team responsible for digital advertising, CRM, and onsite strategy across product areas, ensuring scale, consistency, efficiency, and measurable impact. The role blends strategic leadership with a hands-on performance orientation and close partnership with product marketing, commercial, medical, and analytics teams. This is a high-impact leadership role for a modern digital marketer who thrives in both regulated healthcare and fast-paced consumer healthcare environments and knows how to balance speed, compliance, and performance. Key Responsibilities: Digital Strategy & Performance Ownership: - Own Myriad’s enterprise digital marketing strategy, aligned to commercial priorities across all product areas. - Drive measurable gro...