VP Brand Advocacy SoMe Loyalty & AI (F/M/X)

Job description

Company Description 🌍 Join Accor – a professional journey at the heart of a committed, international and transforming group Accor, a global leader in hospitality, present in more than 110 countries with 5,500 hotels, welcomes you to its offices located in Issy-les-Moulineaux. This is where the Group’s global expertise comes together: strategy, finance, human resources, legal, technology, marketing, sustainability, communication, audit, procurement, etc. Joining Accor means actively contributing to defining, structuring, and supporting the transformation of an international group, in direct connection with operational teams around the world. Job Description: Social, content and advocacy leadership: Brand digital strategy and ecosystem leadership CRM, loyalty activation and guest relationship - Define the global social and advocacy strategy, including role of channel, audience architecture, content pillars, editorial frameworks, and amplification logic - Elevate the quality, consistency, and distinctiveness of brand storytelling across all social and digital channels - Lead influencer and advocacy strategy to build credibility, cultural relevance, and earned visibility - Establish be...