VP, Content Strategist – Health & Wellness

Job description

Role Summary/Purpose: We are seeking a strategic, data-driven, and creative VP, Content Strategist to lead the development and execution of a unified content strategy, for our Health & Wellness products and solutions, that drives brand growth, customer engagement, and revenue across both B2C and B2B audiences. This leader will own the end-to-end content ecosystem - from messaging architecture to multi-format content production, distribution, and governance. This role requires a modern content operator who is equally fluent in storytelling, performance marketing, and AI-enabled content systems, including LLM-driven discovery and search optimization, in addition to leading and inspiring talent and having the ability to collaborate and influence cross-functionally. Essential Responsibilities: Content Strategy & Messaging Define and evolve core messaging pillars, themes, and strategic narratives aligned to brand and business priorities Develop compelling messaging tailored to distinct customer segments (consumer/cardholder and B2B) Ensure consistency and clarity of messaging across all channels and touchpoints Partner with marketing, brand and product teams to translate business strate...