Executive Director, Communications & Marketing

Job description

The University Communications and Marketing (UCM) team is the primary source for news, content and information about USF. UCM is responsible for producing and promoting university news, coordinating media relations, managing crisis communications, conceiving and implementing marketing, advertising and communications campaigns, managing enterprise and leadership social media channels, and maintaining the primary university websites and mobile applications. The Executive Director of marketing will help strengthen the University of South Florida’s reputation, increase its visibility locally and nationally, and provide meaningful engagement opportunities with key target audiences to build trust and grow the number of brand champions. The successful candidate will help lead a brand research and renewal process that authentically articulates and enhances USF’s competitive position in the higher education market, capitalizing on our membership in the AAU, location within the Tampa Bay region and other distinguishing characteristics. The Executive Director will focus on leading and executing comprehensive and data driven marketing and brand strategies that are aligned with USF’s strategic...