Senior Brand Manager

Job description

THE ROLE: ProbablyMonsters is seeking a Senior Brand Manager to own the global brand and go-to-market strategy for one of our game titles. This role is responsible for how the game shows up in the world—from early positioning through launch and into ongoing growth. You will serve as the central connector between game development, creative services, publishing, and external partners—translating the vision of the game into a clear, compelling, and consistent player-facing brand. You will lead integrated marketing strategy and execution across all channels, while also being accountable for budgets, performance, and delivering against sales and revenue targets. This is a high-impact, high-ownership role for someone who thrives in ambiguity, operates with autonomy, and is accountable for outcomes—not just output. WHO YOU ARE: WHAT YOU WILL DO: Own the Brand & Positioning - A brand builder who can define and elevate a game’s identity in a crowded market - A strategic thinker who balances creative ambition with data and player insight - A clear communicator who can align developers, creatives, and business stakeholders - A connector who builds strong partnerships across teams and partners...