Digital Marketing Analyst

Job description

Job Title Digital Marketing Analyst Job Description: The Digital Marketing Analyst drives data-based decision making across Health Systems Marketing by delivering digital performance insights, measurement frameworks, and optimization recommendations. The role unlocks the value of digital marketing, web, campaign, and customer data to improve marketing effectiveness, strengthen customer experience, and support growth. Your role: Digital performance analytics Analyze website, campaign, channel, and conversion performance to identify opportunities for optimization and growth. Monitor customer journeys, funnel performance, traffic quality, engagement, and conversion signals across digital touchpoints. Evaluate the effectiveness of digital marketing programs and provide clear recommendations to improve ROI and business impact. Marketing measurement and reporting: Develop and maintain recurring and ad hoc reports, dashboards, and visualizations for digital marketing and campaign performance. Define, track, and improve key marketing KPIs in partnership with stakeholders. Support marketing performance reviews with rigorous measurement, insights, and action-oriented recommendations. Insight...