Customer Marketing Director - Remote US

Job description

Location : Remote US (continental) The Opportunity: In our Customer Marketing Director opportunity, we are looking for a strategic, data-driven marketer to own and grow the programs that keep our customers engaged and buying more Neat, as well as support our later-in-funnel motions after the first sales engagement. You'll sit at the intersection of acquisition and retention, owning email strategy, customer marketing, account based marketing, and our webinar program. This is a hands-on role with one (1) direct report and the potential to build a small team in time. You'll work closely with our field marketing, sales, BDR, and customer success teams to deliver programs that are measurable, repeatable, and tied to revenue. What You'll Do: Customer Marketing Build retention and expansion campaigns in partnership with sales and customer success, including onboarding sequences, nurture sequences, upsell and cross-sell plays, and renewal communications Partner with Customer Success on NPS follow-up programs and customer health campaigns Build the customer reference and advocacy program Lifecycle & Email: Own the end-to-end lifecycle strategy across lead nurture, onboarding, adoption, expa...