Brand Marketing Manager - Social Media
Milwaukee Tool · Milwaukee, Wisconsin, US
Job Description: Your Role on Our Team The Social Media Manager is responsible for developing and executing a cohesive social media strategy that drive s mea...
Job description
Job Description: Your Role on Our Team The Social Media Manager is responsible for developing and executing a cohesive social media strategy that drive s measurable growth , strengthens online presence , and deepens customer engagement across a ll c ore social platforms. This role leads a team and collaborates closely with Brand, Creative, and Customer Service teams to deliver impactful content and real-time engagement that reflects the brand’s voice and values. You’ll be DISRUPTIVE through these duties and responsibilities: Leadership & Vision Define and lead a multi-year social media vision and strategy aligned to overarching business objectives , brand positioning, and revenue growth targets. Build, mentor, and scale a high-performing social team with clear performance expectations, development plans, and measurable outcomes. Serve as the executive subject matter expert on social trends, platform evolution, and digital culture, advising senior leadership on risks and opportunities. Growth & Demand Generation: Architect and execute data-driven social strategies that drive measurable impact across brand awareness, engagement, lead generation, and customer retention. Partner with P...