Automotive Product Manager
Race Winning Brands · Mentor, Ohio, US
Description JOB SUMMARY: The Product Manager is responsible for driving the strategy, development, and full lifecycle management of products within the autom...
Job description
Description JOB SUMMARY: The Product Manager is responsible for driving the strategy, development, and full lifecycle management of products within the automotive aftermarket portfolio. This role combines technical insight, commercial acumen, and strong cross-functional leadership to ensure that product lines meet customer needs, achieve financial targets, and maintain a competitive position across retail, distribution, dealer, engine builder and e-commerce channels. The Product Manager leads market research, competitive analysis, portfolio planning, pricing, and new product introductions (NPI). Working closely with Sales, Engineering, Supply Chain, and Marketing, this position defines product roadmaps, optimizes SKU performance, and supports go-to-market execution to grow revenue, market share, and profitability. This role will have high visibility within the organization and be a strategic partner in executing the company’s vision. ESSENTIAL DUTIES AND RESPONSIBILITIES: o Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI. o Conduct market research to create products that customers will want and assess cu...