Marketing Manager DACH, Diagnostics

Job description

Are you a visionary marketer with a passion for healthcare innovation and diagnostics? Do you thrive in dynamic environments and want to make a real impact in women’s health through earlier and more accurate detection? Hologic, a global leader in diagnostic and medical technology solutions, is looking for a Marketing Manager – Diagnostics (DACH) to drive growth across Germany, Austria, and Switzerland. Join us in our mission to improve diagnostic outcomes, transform the patient journey from screening to diagnosis, and pioneer state-of-the-art solutions in cervical and molecular diagnostics. What to Expect: - Lead the diagnostics marketing strategy across the DACH region to drive growth and market share. - Develop and implement country-specific and account-based marketing plans aligned with our overall diagnostics strategy. - Drive new product launches and campaigns in cervical and molecular diagnostics, working closely with Sales, Market Access, Medical & Scientific, and Regional Marketing. - Accelerate digital marketing and customer engagement using tools such as Salesforce and Pardot. - Analyze market trends, competition, and customer insights to identify opportunities and shape...