Director of Sales & Marketing

Job description

Overview: The Director of Sales & Marketing is responsible for determining the demand for products and services offered by the hotel and its competitors and identifying potential customers. They are responsible for developing pricing strategies with the goal of maximizing hotel profits and share of the market while ensuring the hotel's customers are satisfied. The Director of Sales & Marketing will oversee product development or monitor trends that indicate the need for new products and services. Potential Career Paths: Director of Sales & Marketing - Area Director of Sales - Regional Director of Sales - Regional Vice President of Sales - Vice President of Sales & Marketing Key Duties & Responsibilities: - Develop pricing strategies, balancing firm objectives and customer satisfaction. - Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. - Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. - Formulate, direct and coordinate marketing activities and polic...