ATL Marketing Manager (m/f/d)

Job description

Your tasks As our ATL Marketing Manager (m/f/d ), you’ll take the lead in shaping and executing Koro’s above-the-line media strategy across Europe, with a strong focus on TV and OOH campaigns. In this role, you’ll plan, manage, and optimize campaigns end-to-end, building the perfect media mix within budget to drive upper-funnel awareness and new customer acquisition. This is your chance to make strategic decisions, collaborate with cross-functional teams, and explore innovative channels and formats to expand reach, boost performance, and set new benchmarks in ATL marketing. Your responsibilities will include: - Plan, execute, and optimize campaigns across TV, OOH, Radio, and digital channels, with clear KPIs for reach, frequency, and efficiency. - Develop media plans balancing scale, quality, and cost efficiency. - Manage budgets strategically , ensuring cost-effective media investment and maximum ROI. - Lead negotiations with broadcasters, OOH providers, and other media vendors to secure advantageous rates, deals, and placements. - Evaluate and refine media performance using ATL-specific KPIs and implement measurement approaches to assess the impact of offline campaigns on brand a...