Assistant Athletic Director - Marketing and Promotions, UTC Intercollegiate Athletics

Job description

The Assistant Athletic Director of Marketing and Promotions provides oversight of all aspects relating to marketing, promotions, and game-day fan experience for the Chattanooga Mocs Athletics Department. This position reports to the Deputy AD and is a member of the External Operations team with duties that include, but are not limited to: - Provides daily oversight for all areas of marketing and promotions, directly supervising one (1) full-time exempt staff member within the unit - Develops and executes annual marketing plans for all assigned sports/events - Creates and implements marketing strategies to help increase attendance and revenue for UTC Athletics, as well as enhance the fan experience and gameday atmosphere for home contests, including but not limited to digital marketing and social media - Develops event scripts for home contests, and assists with various gameday functions for assigned sports - Increases engagement with both the campus and community in an effort to grow support - Coordinates all advertising and media buys, along with print and digital collateral design (posters, magnets, etc.) - Establishes annual goals and provides guidance to direct report who overs...