Campaign Specialist | Private Individuals (Temporary 24 months) @ING Bank

Job description

Mission You will plan, design and implement multi-channel CRM and digital campaigns using Campaign Management platforms aiming to increase commercial performance and improve customer experience across ING’s private individuals portfolio . The role covers activation, sales, customer development, loyalty, retention and event ‑ triggered campaigns, delivered through all relevant communication channels. About the team: You will join the Campaign Communication team, a collaborative and friendly group working at the intersection of data, marketing, digital and technology. The team partners closely with Business, Marketing, Digital, IT and Data colleagues to deliver relevant, personalized and compliant customer communications with measurable impact. Your day to day: Work closely with Data Analysts, Marketing, Digital, IT and Business stakeholders to define and execute campaigns. Use Campaign Management Systems to select eligible customers, define targeting criteria and ensure end- to- end campaign execution. Contribute to campaign data framework developments, including SQL-based DataMart queries and data quality assurance. Provide optimization recommendations related to selection criteria...