Creative & Marketing Strategy Associate

Job description

Help ampl ify how Business Banking shows up for small businesses through campaigns, storytelling, and experiences that drive measurable growth. Join the Brand Amplification team to turn insights into creative that is on brand and performance-driven. As an Associate, Creative & Marketing Strategy in the Brand Amplification team, you will support creative and marketing strategy for Business Banking’s largest paid and owned channel campaigns. You will also help shape the creative strategy and vision for Business Banking events and experiences by translating business objectives and insights into clear creative briefs. You will collaborate with cross-functional partners (brand, insights, PR/communications, events, product, legal/compliance, and agencies) to ensure work is data-informed, on brand, risk-aware, and measurable. You will contribute to storytelling frameworks, team processes, and performance reporting to drive continuous improvement across channels. Job Responsibilities: Partner with Brand Amplification leadership to understand objectives, target audiences, and KPIs and support insight-led creative and marketing strategies across campaigns, initiatives, and experiences. Draft...