Digital Media & Marketing Activation Coordinator

Job description

Job DetailsJob Location: LSB-Headquarters - Chicago, IL 60654Salary Range: $55,000.00 - $63,000.00 Salary/yearJob Shift: DayThe Digital Media/Marketing Activation Coordinator partners with the Director of Marketing to drive brand awareness, digital visibility, and sales for Lakeshore Beverage and its suppliers. The role manages digital marketing, website content, and e-commerce strategies to engage consumers and retailers, while also coordinating marketing resources and executing seamless brand activations with internal teams and agencies. Role and Responsibilities: Digital Media: Define digital strategy aligned with company goals and compliance guidelines Create and manage a consistent content calendar across all social channels Monitor and respond to messages and engagement Develop and execute email marketing campaigns (consumer, retailer, internal) Implement e-commerce strategies and digital campaigns to boost visibility Analyze web, email, and social metrics to optimize performance Track emerging platforms to keep marketing efforts innovative Manage digital budget to maximize ROI Maintain accurate and updated website content (LSB & Hand Family Companies) Graphic Design: Oversee...