Digital Advertising Product Manager

Job description

Hearst Television is seeking a Product Manager. The Product Manager plays a critical role in developing and scaling Hearst Television’s core digital ad products across OTT, OLV, Display, Streaming Audio, and O&O. Reporting to the Vice President, Advanced Advertising, the PM help inform product roadmaps, supports go-to-market planning, and enables sales through training and tools. This role works closely with Sales, Ad Ops, and Engineering to ensure product success and revenue impact. This role requires in-office presence. Candidates may be considered for this role at any Hearst Television location. Responsibilities: - Maintain and execute roadmap for a specific product category or categories (OTT, OLV, Display, Streaming Audio, and/or O&O) - Collaborate with stakeholders to help define features, pricing, and competitive positioning - Develop sales materials, positioning documents, and use-case collateral, in partnership with Product Marketing - Track adoption, performance, and user feedback to inform iterations in the product development flywheel - Support GTM execution for product launches and enhancements - Partner with Ad Ops on implementation requirements and workflows - Gather...