Product Manager - Battleboro

Job description

Job description This position provides product management for LSTA tractors. Develops product training materials, sales talking points, and product specifications. Organizes product training collaborating with dealer development team and across the organization. Develops and executes product launches collaborating with other teams. Collaborates with the sales & marketing team to develop product promotion plans. Develops and manages the product testing center. Provides research and analysis of LSTA vs competitors products. Identifies market requirements and opportunities, establishes product innovation and enhancement and participates in new product development efforts. Position Duties and Responsibilities: - Performs market analysis for LSTA products. Performs Segmentation/Targeting/Positioning (STP) analysis and Strength/Weakness/Opportunity/Threat (SWOT) analysis for each LS Tractor offering. - Uses STP and SWOT analysis for current and new LSTA products, directly comparing and evaluating against competitive products. - Uses STP and SWOT analysis to develop new product launch plans. - Develops launch plan milestones to measure plan progress. - Communicates launch plan milestones...