Paid Social Manager

Job description

About the role: You will lead the day‑to‑day delivery, optimisation and governance of paid social campaigns across EMEA via our Hub in London for the agencies leading regional global lottery & fashion clients as part of a unified digital activation strategy . As an Agent of Change, you will bring technical depth, curiosity and collaborative leadership to the client, network and agency team. You will turn complex paid social signals into clear strategic direction, platform data into actionable optimisation plans and brand ambition into paid social‑driven growth. You operate at the centre of activation across our international hub, using shared workflows, governance frameworks and platform tools in sync with our teams in the US. Responsibilities: Campaign Strategy & Optimisation: - Lead day-to-day optimisation of paid social campaigns across Meta, TikTok, Pinterest, and other platforms - Support cross-channel activation across paid social, discovery, and emerging performance channels - Analyse performance data to identify growth opportunities and optimisation priorities - Manage audience targeting, creative testing, and budget pacing - Develop structured test-and-learn roadmaps to dr...