Director, Enterprise Resource Allocation Business Science Intelligence Services Specialist

Job description

Job Description Summary: We’re looking for a Senior Marketing Analytics & Resource Allocation Specialist to help build and scale a global decision‑making platform that guides how marketing and commercial investments are planned, optimized, and evaluated. In this role, you’ll design and deploy advanced analytics—especially Marketing Mix Models (MMM) —to help teams understand what drives growth, how different investments perform, and where resources should be allocated for maximum impact. You’ll work with large, complex datasets and translate sophisticated models into clear, practical recommendations that business leaders can act on. This is a hands‑on role at the intersection of marketing science, data analytics, and business strategy , with the opportunity to influence high‑value investment decisions across markets and regions worldwide. Background & Context: Coca‑Cola operates at massive global scale, with brands, bottlers, and markets across more than 200 countries. To operate effectively at this scale, the company is investing heavily in enterprise‑level analytics platforms that help teams make smarter, faster, and more aligned decisions. One of these platforms— Fuelight 360 —is...