Sr. Manager, Retail Marketing

Job description

ALOHA Collection is a fast growing lifestyle brand that was born out of a love of travel, adventure and the ocean. This California based brand with Hawaiian roots located in Encinitas, CA focuses on travel accessories. Travel is our inspiration, the beach is our home. ROLE OVERVIEW: Reporting to the VP, Marketing, the Sr. Manager, Retail Marketing leads and executes integrated retail marketing and oversees wholesale marketing strategy and execution, serving as the cross‑functional hub between Sales, Retail, Planning, Merchandising, Brand, VM, Creative, Digital, Operations and external partners. This role develops 360° go‑to‑market plans and the annual wholesale and retail marketing calendar, aligning product launches, campaigns, in‑store programs, fixtures/POP, and events to drive consumer acquisition, retention and revenue growth across channels. The Sr. Manager oversees the Trade Marketing Manager (retail events, outside events and tradeshows) and the Wholesale Marketing Manager (wholesale programs, playbooks, fixtures/POP, tradeshows, events and account campaigns), providing strategic direction, hands on support, oversight and clear priorities. They are accountable for budgets,...