Global Product Marketing Manager, IT Systems

Job description

Position Summary: - The Global Portfolio Marketing Manager for IT Systems serves as an expert for the IT Systems portfolio in customer applications, market trends, competitive landscape, buyer personas and product positioning. This role is responsible for developing the marketing strategy, including, but not limited to value propositions, creating marketing collateral, sales enablement, go-to-market plans, events, and campaigns. They are the strategic lead when planning and executing Marketing initiatives that drive business and revenue goals Responsibilities: -: - Own product COE relationship as single point of contact (SPOC) and acts as product expert for holistic positioning, solutions and marketing initiatives across the portfolio. - Develop comprehensive product launch and program plans for new and existing products that drive a solutions marketing mindset across the business unit. - Act as first layer subject matter expert (SME) on Marketing content (e.g., written, media, events, planning, etc.) for IT Systems. - Own product messaging & expertise that drive product campaigns – drive depth of knowledge in external product communications, promotion and sales enablement. - Compe...