Marketing Manager, LION Safety Solutions

Job description

JOB SUMMARY: LION is an international company that operates in three markets: the emergency services, military and civilian agency uniforms, personal equipment markets, and workplace safety markets. LION serves a global customer base of fire departments, law enforcement, military installations, institutions, corporate organizations, and training companies from multiple offices around the world. The Marketing Manager is responsible for the development and execution of the tactical marketing initiatives to drive revenue growth, generate qualified leads, expand market reach, and strengthen brand awareness. This role works closely with an external agency bringing marketing capabilities in-house to accelerate speed-to-market and improve operational efficiencies. This role supports LION Safety Solutions, focusing on our TotalCare and Training product lines. ESSENTIAL FUNCTIONS: - Manage and administer strategies and tactics that effectively build LION’s brand image and marketplace awareness while supporting targeted growth initiatives. - Implement and coordinate marketing efforts, including promotions, new product launches, communications, and product/marketing campaigns. - Create and ma...