Paid Social Lead

Job description

ABOUT THE ROLE: This role is all about understanding our customers and then marketing to them across the entire digital funnel. It’s a big role that works on multiple paid channels, with a key focus on Paid Social to attract new customers to the brand through marketing and insight, then bring them back in through remarketing and other campaigns to drive repeat purchase. As a purpose-led brand we are big on building advocates – so the right candidate will have a deep understanding of the performance channels, and how Brand fits into the mix. ABOUT FINISTERRE: Born two decades ago from the needs of hardy British surfers, Finisterre creates enduring outdoor wear for an inspired life in and around the ocean. Proudly B Corp certified, we have committed to a deep belief: to make truly exceptional products in a more responsible and transparent way. Whether based at our cliff top headquarters in St. Agnes, Cornwall, or in one of our retail locations across the UK, Finisterre is a truly unique brand and career proposition. Perched a few hundred meters from the crashing Atlantic, our HQ at St. Agnes’ Wheal Kitty Workshops is at the heart of our brand. Here we stay true to our original design...